Deepikaa Raju/Portfolio

Projects

This is Me

Projects

This is Me

Helloo

I'm a Product & UX Designer with 2.5 years of experience in designing across OTT, enterprise, and sports platforms, bringing versatility and depth to every project.

Open to roles in OTT, media, broadcast, enterprise, and consultancy.

📍based in London, UK with Right to Work.

I'm a Product & UX Designer with 2.5 years of experience in designing across OTT, enterprise, and sports platforms, bringing versatility and depth to every project.

Open to roles in OTT, media, broadcast, enterprise, and consultancy.

📍based in London, UK with Right to Work.

Awards

click on the awards to see more

Resume

More About Me

Stakeholders I've worked with

Projects

beIN Sports

518% engagement growth. 105% retention improvement. Shipped ahead of Euro 2024. End-to-end UX for the MENA region's leading sports platform - web & mobile.

Project Duration:

1 Year

beIN Sports

518% engagement growth. 105% retention improvement. Shipped ahead of Euro 2024. End-to-end UX for the MENA region's leading sports platform - web & mobile.

Project Duration:

1 Year

Sports

Design System

B2C

Multilingual

Explore

HAZOP Software

Safety-critical B2B SaaS. Modernising HAZOP workflows for chemical, oil & gas, and pharma industries. 35% improvement in task completion. 28% reduction in user errors.

Project Duration:

5 Months

HAZOP Software

Safety-critical B2B SaaS. Modernising HAZOP workflows for chemical, oil & gas, and pharma industries. 35% improvement in task completion. 28% reduction in user errors.

Project Duration:

5 Months

B2B SaaS

Enterprise UX

Regulated Environments

Complex Workflows

Explore

TATA Play - Hybrid IPTV

TV UI from scratch: remote-first, no touch, no hover. Designed the Movies section for a PaaS product unifying 27+ OTT platforms, Live TV, and VOD for 17+ Indian language audiences.

Project Duration:

3 Months

TATA Play - Hybrid IPTV

TV UI from scratch: remote-first, no touch, no hover. Designed the Movies section for a PaaS product unifying 27+ OTT platforms, Live TV, and VOD for 17+ Indian language audiences.

Project Duration:

3 Months

OTT & Media

B2B PaaS

UI & UX Design

Explore

Other Projects

Mind Way (MA Thesis)

Designing an ecosystem for the neurodivergent where inclusion is given, and not an afterthought

Project Duration:

1 Year

Mind Way (MA Thesis)

Designing an ecosystem for the neurodivergent where inclusion is given, and not an afterthought

Project Duration:

1 Year

Cognitive Accessibility

Inclusive Systems

Human-Centred Design

Research-Led

Explore

Starzplay

A proof-of-concept exploring future interaction models for a MENA streaming platform.

Project Duration:

3 Months

Starzplay

A proof-of-concept exploring future interaction models for a MENA streaming platform.

Project Duration:

3 Months

iF Design Award 2024

Proof of Concept Template

OTT

Future Interaction Models

Explore

Nivista

Designing a framwork to simplify the legal system of India

Project Duration:

3 Months

Nivista

Designing a framwork to simplify the legal system of India

Project Duration:

3 Months

UI Design

UX Research

Coming Soon

What do my colleagues have to say?

Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Ngozi Chinye
Founder & CEO @ Soter Software
Working with the UAL student team was a turning point for our company. Their go-to-market strategy and product design analysis went far beyond academics combining clarity, creativity, and depth that strengthened our market positioning.
They balanced big-picture vision with actionable steps we could start implementing right away, helping us fully realise the value of design and design-based thinking in building impactful software products.
Their contribution was invaluable, and I’m confident the quality of their work would stand out in any professional context.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.

Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Ngozi Chinye
Founder & CEO @ Soter Software
Working with the UAL student team was a turning point for our company. Their go-to-market strategy and product design analysis went far beyond academics combining clarity, creativity, and depth that strengthened our market positioning.
They balanced big-picture vision with actionable steps we could start implementing right away, helping us fully realise the value of design and design-based thinking in building impactful software products.
Their contribution was invaluable, and I’m confident the quality of their work would stand out in any professional context.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.

Helloo

I'm a Product & UX Designer with 2.5 years of experience in designing across OTT, enterprise, and sports platforms, bringing versatility and depth to every project.

Open to roles in OTT, media, broadcast, enterprise, and consultancy.

📍based in London, UK with Right to Work.

Awards

click on the awards to see more

Resume

More About Me

Stakeholders I've worked with

Projects

beIN Sports

518% engagement growth. 105% retention improvement. Shipped ahead of Euro 2024. End-to-end UX for the MENA region's leading sports platform - web & mobile.

Project Duration:

1 Year

Sports

Design System

B2C

Multilingual

Explore

HAZOP Software

Safety-critical B2B SaaS. Modernising HAZOP workflows for chemical, oil & gas, and pharma industries. 35% improvement in task completion. 28% reduction in user errors.

Project Duration:

5 Months

B2B SaaS

Enterprise UX

Regulated Environments

Complex Workflows

Explore

TATA Play - Hybrid IPTV

TV UI from scratch: remote-first, no touch, no hover. Designed the Movies section for a PaaS product unifying 27+ OTT platforms, Live TV, and VOD for 17+ Indian language audiences.

Project Duration:

3 Months

OTT & Media

B2B PaaS

UI & UX Design

Explore

Other Projects

Mind Way (MA Thesis)

Designing an ecosystem for the neurodivergent where inclusion is given, and not an afterthought

Project Duration:

1 Year

Cognitive Accessibility

Inclusive Systems

Human-Centred Design

Research-Led

Explore

Starzplay

A proof-of-concept exploring future interaction models for a MENA streaming platform.

Project Duration:

3 Months

iF Design Award 2024

Proof of Concept Template

OTT

Future Interaction Models

Explore

Nivista

Designing a framwork to simplify the legal system of India

Project Duration:

3 Months

UI Design

UX Research

Coming Soon

What do my colleagues have to say?

Sayal Riyaz
Senior UX Designer @ TATA Elxsi
I had the pleasure of working with Deepika at Tata Elxsi, and she’s an outstanding design professional. On the beIN Sports project, she confidently led key tasks, guiding our five-member team with clarity and focus. Her calm “we’ll get it done” attitude, even under pressure, stood out.
She balanced creative thinking with business needs, built strong client trust quickly, and collaborated seamlessly across teams. Deepika brings fresh ideas, ownership, and impact, she’d be a valuable asset anywhere.
Ngozi Chinye
Founder & CEO @ Soter Software
Working with the UAL student team was a turning point for our company. Their go-to-market strategy and product design analysis went far beyond academics combining clarity, creativity, and depth that strengthened our market positioning.
They balanced big-picture vision with actionable steps we could start implementing right away, helping us fully realise the value of design and design-based thinking in building impactful software products.
Their contribution was invaluable, and I’m confident the quality of their work would stand out in any professional context.
Chandrashekar Seivur
Principal Experience Designer @ TATA Elxsi
Deepikaa Raju has shown exceptional dedication, creativity, and strong work ethics at Tata Elxsi. With a solid grasp of technology and design thinking, paired with deep visual design expertise, she quickly became an invaluable team member.
Her adaptability shines across domains from Ad Tech to Digital News Media, and on the sports platform project she brought meticulous attention to UI design. Passionate and consistent, she always delivers results that make a lasting impact
Vikram Roy
Senior UI/UX Designer @ LTIMindtree
I had the privilege of seeing Deepika grow from an intern into an indispensable full-time designer. In both roles, she consistently exceeded expectations with her creativity and execution.
Beyond her talent, what sets her apart is her efficient communication and adaptability. She can fit any brief while maintaining exceptional quality, making her both an asset to any project and a joy to work with.
Sambit Kumar Pradhan
Assistant Director @ UID
Deepikaa shows a strong aptitude for independent inquiry, critical thinking, and innovative problem-solving. Skilled in UX research, system design, illustration, and branding, she brings a special focus on inclusive design and contextual research.
Her work blends thoughtful analysis with refined aesthetics, leading to well-informed design decisions. With empathy, sensitivity, and a commitment to continuous learning, she is always evolving as a designer.
These qualities make her an excellent fit for UX roles that demand innovation, user experience excellence, and growth.

deepikaraju09@gmail.com