Deepikaa Raju/Portfolio

Projects

This is Me

Corporate Social Media

Soter Safety Consulting

Soter Safety Consultancy

Developed a go-to-market strategy for Soter to launch HAZOP Edge an app aimed at redefining legacy HAZOP processes and breaking into a rigid, resistant industry. To help capture 5% of the UK HAZOP market, we designed a two-fold approach: a product-led strategy driven by a UI/UX proof of concept, supported by a detailed GTM strategy and execution roadmap

Project Duration:

10 weeks

UI/UX

Roadmap

GTM Strategy

My Role

Communication Lead and Product Strategy

Client Engagement
Stakeholders Communication
Collaboration Facilitation
UX Research & Strategy
Visual Systems & UI Design
Roadmap Planning
Information Management

Team

7 Designers

Process

Stakeholder Mapping
Competitor Benchmarking
IDEO Human Centred Design Framework
Heuristic Analysis
SOSTAC Model
Client Workshop

Status

Product is undergoing initial phase of launch

https://sotersoftware.com

Challenges & Learning

Working with HAZOP, a complex process for industry outsiders, taught me how to communicate problems and solutions in a simplified, accessible manner.
As the client approached their launch date and we neared our GTM deadline, the pressure of tight timelines combined with limited access to additional resources forced us to think on our feet and make swift, effective decisions.

I learned to strategically leverage each team member's expertise while planning the entire process from research to execution alongside managing communication between the team, college faculty, and clients.
Organising a co-working workshop with the client under tight deadlines was challenging, but it proved highly valuable, allowing us to extract crucial insights directly from the client.

NDA Disclaimer

This project is protected under NDA. For further details, please contact the designer at deepikaraju09@gmail.com.

Back

deepikaraju09@gmail.com